Bing vs. Google Part – 2

In what ways does Bing have a better interface design?

Where I found Bing to be better was in displaying related searches on the left side whereas Google displayed them at the bottom. Another neat feature of Bing was when hovering over search results and having the option of activating a pop-up box on the right of the link with more information from the website without leaving Bing. Clicking on an image in Bing revealed a better interface design. In Google a frame of the interface design reveals metadata about the image but only that image. Bing allows you to view the information contained within the website where the image comes from right within Bing but also shows all the image results on the left with a scrollbar. The start page of Bing offers a more compact setup for entering a search, while in Google the user has to move his mouse quite a distance to search for images, videos and others. The background image serves to unify the main parts of the page, while all peripheral options are faded back into the grey frame. Tooltips for search categories in Bing also enhance its usability. Finally, Bing does not distract the user by offering an equivalent to Google’s famous “I’m Feeling Lucky” button.

What strategy is Bing adopting in order to one-up Google?

Bing has also added a new ‘Entertainment’ section dedicated to music, movies, TV and games. What this essentially means is that Bing once more incorporates a lot more into its interface design even allowing users to play videos, songs and online flash games right within Bing. Where Google seeks to be your transit point connecting you to your destination, Bing seems intent on being the destination.