Category — Interface Prototyping

In what ways does Bing have a better interface design?

Where I found Bing to be better was in displaying related searches on the left side whereas Google displayed them at the bottom. Another neat feature of Bing was when hovering over search results and having the option of activating a pop-up box on the right of the link with more information from the website without leaving Bing. Clicking on an image in Bing revealed a better interface design. In Google a frame of the interface design reveals metadata about the image but only that image. Bing allows you to view the information contained within the website where the image comes from right within Bing but also shows all the image results on the left with a scrollbar. The start page of Bing offers a more compact setup for entering a search, while in Google the user has to move his mouse quite a distance to search for images, videos and others. The background image serves to unify the main parts of the page, while all peripheral options are faded back into the grey frame. Tooltips for search categories in Bing also enhance its usability. Finally, Bing does not distract the user by offering an equivalent to Google’s famous “I’m Feeling Lucky” button.

What strategy is Bing adopting in order to one-up Google?

Bing has also added a new ‘Entertainment’ section dedicated to music, movies, TV and games. What this essentially means is that Bing once more incorporates a lot more into its interface design even allowing users to play videos, songs and online flash games right within Bing. Where Google seeks to be your transit point connecting you to your destination, Bing seems intent on being the destination.

The Worldwide Developers Conference 2010 promises to be full of surprises when it kicks off on June 7 in San Francisco.  Apple’s chief executive officer, Steve Jobs, guarantees that the customers „won’t be disappointed“ by Apple’s newest developments. The focal point of the WWD will be the new iPhone 4G.  Apple was furious over leaked images of the iPhone a few months ago, but since the images did nothing but stir the public’s interest in the new device, the expected release of the iPhone 4G at the WWD will likely double the event’s publicity and excitement.  Here are a few things to expect from the new iPhone 4G interface design (these features are still firmly rooted in the world of speculation):

New Operating System

The iPhone 4G interface design will likely be powered by the new iPhone OS 4. The key new feature for this system is the facilitation of multitasking—users will be able to run apps simultaneously and switch between them with fluidity.  For example, users will be able to instant message a friend, look at photos and listen to their playlist all at once.

Prezi is a Flash-based app that is also taking a revolutionary approach to presentation tools by employing a zooming user interface design approach. A ZUI is a type of GUI where users can change the scale of the viewed area in order to see more details or less and thus peruse through documents. Traditional presentation tools, such as PowerPoint or Keynote, use an interface design based around the use of linear slides modeled after traditional slide projectors. By using a zooming user interface approach, Prezi’s presentations are more like one giant slide or a blank canvas if you will. All the different components of a presentation (text, pictures, video, audio etc…) or added on the canvas and a path through different objects and frames can be defined non-linearly as a visual map that users zoom in and out as the presentation unfolds across the matrix of ideas on the virtual canvas (and making slide transitions so last century)!

Microsoft delivered a clear one-two punch to Google with its announcement of the simultaneous release of Office 2010 and the new Microsoft Office Web Apps in June 2010.  It’s no secret that the two technology giants have been at each other’s throats over the last few years, but “a lot of people say we will see pigs fly before we see Microsoft Office running in the clouds” said Microsoft’s senior director of platform strategy, Tim O’Brien.  Many in the technical realm never thought Microsoft would offer Office as a cloud application.  This new turn of events emphasizes just how critical web-based applications and their battle with Google has become — you could even be so bold as to call it a software usability war.

Micrsoft is clearly capitalizing on the popularity and usability of cloud apps. Cloud applications provide users the ability to instantaneously access and use software via the internet, avoiding the hassle of messy installation processes and facilitating a convenient user experience.  Cloud computing is cost efficient, flexible, and completely mobile. As the world of technology continues to evolve, cloud apps could become the software usability staple of the future. If you are thinking of designing your own cloud app, remember two things to ensure usability success: Real-time collaboration capabilities and interface design.

The editing toolbar has also been revamped with the Article & Discussion tabs now on the far left of the main pane and the editing tab on the right side. The editing page has also been simplified to reduce noise and clutter employing collapsible menu items. A link and a table wizard have also been introduced to simplify the editing process. The revamp has been finished off with improvements in search suggestions among other refinements. All these changes to Wikipedia’s interface design work together to boost the ease of learning for new users, the efficiency of use for repeat users and the subjective satisfaction users feel when using the website. Other usability advantages that are brought about through the new interface design are the memorability of the system (is the new interface design like a bicycle that – once learned – users will be able to remember sufficiently well, even after a long period of time, to effectively use) and a lowering of error frequency and severity. It is often said that less is more, and Wikipedia confirms this view with its new website design. But the new interface design of Wikipedia doesn’t just do away with options but instead also repackages them in a more manageable and presentable format that offers much more, but with less noise, clutter, alienation and frustration.

Importance of usability

The manifold improvements undertaken by Wikipedia show how important usability and its impact on the users of a website – even such a well-known one as Wikipedia – are, especially when the users come from a wide range of backgrounds. The new interface design certainly is a step forward, but it remains to be seen how active the older Wikipedia users will become in editing pages and contributing their fading knowledge to the “collective memory”. This is a great case to prove that there is also a social or societal aspect of usability.

What are the limitations of paper prototyping?

Of course, as with all things, paper prototyping has its limitations.  Paper prototyping’s main drawback is also one of its main benefits: it’s on paper.  While this method is cheap and easy to use, it is also static and not interactive.  A hyperlink on paper looses all of its functionality as do drop-down menus, datepickers and text input fields or the like. Simulating the elegant subtleties of all these effects can be a real challenge using print-outs with a person fiddling through a stack of paper trying to find the right screen.

Rapid Digital Paper Prototyping with Wireframe Software

Thanks to wireframe software provided by companies such as Pidoco, you can infuse your prototypes with interactivity and sophistication.  The Pidoco wireframe tool allows you to create clickable wireframe prototypes that embrace interactivity with the ease of drag and drop functionality without the need for programming. These prototypes are created by way of web-browsers without having to install any software. Paper prototyping really is a great usability method, but if you are looking for something more collaborative and re-usable, take advantage of wireframing software to create interactive digital wireframe prototypes that can readily be adapted and test remote in online sessions.

This blog post is the second in a series of two about paper prototyping as a usability method.

How do you undergo usability testing with paper prototypes?

Paper prototyping as a usability test works best in the format of a workshop that is attended by both users and developers.  You should select users that represent the demographic targeted by your interface design.  Tasks, or use cases, have to be designed for users to go through before you can create the paper prototypes. Make sure to review your paper prototypes before you use them in a usability test.  During the usability test it is important to have a good facilitator, someone who is able to take note of issues raised and encourage users to be open and communicative with their feedback.  At the end of the usability test, make sure that the facilitator communicates the feedback/results to the rest of the team.

The four stages of prototyping

Paper prototyping is usually performed in four stages:

1.    Concept design state.  During this stage you brainstorm different approaches and strategies with a view of learning which thereof fulfills the targeted usability requirements.

2.    The interaction design stage.  This is when you organize the structure of your different interface designs.

3.    The screen design stage. This is when you create the initial graphical user interface designs by drawing them on paper.

4.    The screen testing stage. This is when you test and refine your interface design.

•    One-way linking:  A one-way link is a hyperlink that directs the user of your website to a different website, but only in one direction.  There is no reciprocal link, meaning that the website you link to is not connected with your own website. One-way links can be beneficial for your interface design because they bolster your link directory, but they can often be more advantageous for the websites you establish links to since you are basically providing these sites with advertising in your link directory, thus increasing their popularity.

•    Reciprocal linking: A reciprocal link is a joint link between two websites to guarantee mutual traffic.  You can submit your website to reciprocal link directories in order to network with other websites and increase your search engine popularity. With one way linking you provide your users only with links away from your website, but if you utilize reciprocal linking, various websites can provide their users with links to your website.  This increases the visibility and marketability of your own website.This method is valuable because Google, for example, uses link popularity algorithms as part of their ranking process.  The more your website appears in the link directories of other websites, the more popular your website will be.

•    Resource linking: Resource links are categories of links.  They can either be one-way or reciprocal.  In essence, they are hyperlinks to or from your website to another website deemed to be relevant or beneficial to users of your website.  Since you are posting links that are helpful to your users, i.e. links that correspond to the relevant content of your website, this method is extremely useful for increasing your website’s search engine ranking.  Search engines have recently made it clear that the quality and relevance of links that you post on your website are major factors in your website’s search engine rating.

Link building will increase the visibility and popularity of your website, but you should make sure that the link directories do not clutter your interface design. It is important that you establish well-organized link directories on your website, and it is vital that you find ways to have your website included in the link directories of others as this increases your search engine ranking.  You want your website to be seen as a common building block used in the continuous construction of the internet.

The internet is based on links— it wouldn’t exist without them.  While search engines organize the internet, links build it. Links facilitate the internet’s ubiquitous exchange of information. If you want to improve your interface design’s online visibility, then building a link directory is a good strategy to begin with.  Link directories that are well-designed and contain helpful, related, and relevant links make your interface design more appealing to users.  In addition, the better your link directory, the higher your interface design’s search engine ranking.  This is because websites with excellent link directories are considered authorities on the given content of the site.

Link building strategies

There are various strategies you can employ when creating your website’s link directory.  When building your website’s link directory, think carefully about search engine optimizations.  Is it important for you to have a website that is highly rated among search engines?  Undoubtedly, a high search engine ranking is important to you, and some linking methods are better for search engine optimization than others. Here are a few popular methods of website linking that you can use

Adobe Flash (née Macromedia Flash) has become so ubiquitous with the internet that many users don’t even notice its presence underneath the interface design, unless of course you are an iPhone user! Most of the videos on the web are delivered via Flash. Not only video, but also games, widgets and apps that deliver content such as music use Flash. The iPhone’s lack of official Flash support has become such a hot issue and is nicely parodied by this photo that lampoons the iPad’s usability and user experience credentials. One of the upcoming Flash CS5’s flagship features allows developers to re-purpose existing Flash code and export it as iPhone, Android or Blackberry applications. To date, over 100 apps in the App Store have been created by a small group of developers using private beta versions (and this includes games that can be played concurrently by, say, someone using an iPhone while the other uses an Android phone).

Along with announcing its upcoming iPhone OS 4, Apple has changed the terms to section 3.3.1. of its iPhone Developer Program License Agreement to effectively prohibit the use of cross-platform software toolkits such as Flash and MonoTouch. But aside from Apple simply not wishing for a competing company to usurp its territory, there are a couple of other possible reasons not to allow cross-platform toolkits. The first has to do with maintaining quality. A single app based on Flash code for three different platforms might not play to the strategic advantages of each. Flash also saps a CPU’s power and is blamed by Apple to cause most browser crashes on the Mac OS X. Another reason is simply that Flash is proprietary technology. Unlike CSS, Ogg Theora, Javascript or HTML5 for that matter, Flash code is the fiefdom of Adobe. Whether or not iPhone apps created for multiple platforms would maintain ‘quality’ is open to debate, after all YouTube et al seems to work just fine whether one may be using a Windows, Mac or Linux computer. Regarding crashes on the Mac platform, Adobe itself has promised to speed up and improve Flash Player. Yet, also the argument that Flash is a closed proprietary system seems valid.