Category — Wireframe Softwares

•    One-way linking:  A one-way link is a hyperlink that directs the user of your website to a different website, but only in one direction.  There is no reciprocal link, meaning that the website you link to is not connected with your own website. One-way links can be beneficial for your interface design because they bolster your link directory, but they can often be more advantageous for the websites you establish links to since you are basically providing these sites with advertising in your link directory, thus increasing their popularity.

•    Reciprocal linking: A reciprocal link is a joint link between two websites to guarantee mutual traffic.  You can submit your website to reciprocal link directories in order to network with other websites and increase your search engine popularity. With one way linking you provide your users only with links away from your website, but if you utilize reciprocal linking, various websites can provide their users with links to your website.  This increases the visibility and marketability of your own website.This method is valuable because Google, for example, uses link popularity algorithms as part of their ranking process.  The more your website appears in the link directories of other websites, the more popular your website will be.

•    Resource linking: Resource links are categories of links.  They can either be one-way or reciprocal.  In essence, they are hyperlinks to or from your website to another website deemed to be relevant or beneficial to users of your website.  Since you are posting links that are helpful to your users, i.e. links that correspond to the relevant content of your website, this method is extremely useful for increasing your website’s search engine ranking.  Search engines have recently made it clear that the quality and relevance of links that you post on your website are major factors in your website’s search engine rating.

Link building will increase the visibility and popularity of your website, but you should make sure that the link directories do not clutter your interface design. It is important that you establish well-organized link directories on your website, and it is vital that you find ways to have your website included in the link directories of others as this increases your search engine ranking.  You want your website to be seen as a common building block used in the continuous construction of the internet.

Apple’s influence is such that several websites such as YouTube, CNN, Vimeo, Reuters, Time, the New York Times, ESPN and more have converted content on their website to be streamed through HTML5. This along with Microsoft announcing HTML5 integration within its upcoming Internet Explorer 9 would seem to point to a future where Flash’s ubiquity will be less pronounced. Despite being squeezed out of the world’s most successful and lucrative mobile platform there are other encouraging signs for Flash. Android keeps growing in leaps and bounds, RIM is still growing, Samsung is releasing the Bada OS, Nokia and Intel have teamed up to launch the MeeGo OS, and Windows Mobile has been revamped as Windows 7 already boasting exciting handsets such as the Dell Lightning due to come out. Flash plug-ins can already be installed in jailbroken iPhones which even have a dedicated App Store in Cydia where developers can sell their apps. Upcoming tablet devices such as the HP Slate, the Dell Streak and the WePad all boast flash compatibility.

Perhaps another way for Adobe to counter is by (drum roll please!) emulating Apple! By this I am referring to the open source Webkit project which started out as Apple proprietary technology but is now being used by Nokia, Google, RIM, Palm, the KDE Project and more. Surely, if Adobe were to make Flash open source and also allowed other developers to improve the code, Apple’s major arguments against Flash would be shot down. The first being that Flash is a proprietary technology would no longer be valid and the second that it crashes often would be tackled by numerous developers who would then adopt and improve the then open source code.

HTML5 has to power to effectively render Flash redundant as far as the web is concerned but it is still a couple years away from mass adoption. What Apple is effectively trying to do is to hasten this. Websites such as YouTube are already in the process of making all of its videos available in the .H264 codec mainly to allow iPhone (and now iPad, too) users to use their website. In addition to numerous others that are “iPad ready” we can see a sort of conditioning at work that will no doubt have Adobe, a company that has long shared a symbiotic relationship with Apple, worried for the future. The way I see it is that they can continue as they are right now by betting big on systems like Android or they could, by going the open source route, make Flash even more entrenched while its ubiquity is still dominant. Perhaps then Apple would have to yield and allow not only for Flash to be used to code apps for the iPhone but also allowing Flash itself to be on the iPhone.

This is the fourth and last part of a four part blog post series about the future of the real-time web.

Real-time Collaboration: Utilizing the capabilities of the Web in Business

And there is yet another field where the real-time paradigm is causing disruption. In business where different people work together, saving time and increasing productivity is of great importance. That is one reason why businesses have long started adopting social networking to speed up communication and foster team work. Now, real-time is entering the picture in the form of real-time collaboration. The great promise of real-time collaboration is allowing work to be done across different teams, countries and even continents simultaneously – if necessary even while communicating directly! In a globalized world where virtual firms, international partner networks, and outsourcing are on the rise, this is a superb value proposition.  Modern applications provide collaboration features such as chat, audio and video conferencing, or digital whiteboards. But there is still more: From Google Docs allowing the sharing and editing of documents online and the upcoming Google Wave which even shows you live keystrokes of your collaborators as they type, more and more innovative real-time collaborative applications allow for an ever faster, virtually immediate turnaround, speeding up team work considerably. Other services that facilitate real-time collaboration include WebEx, an on-demand video conferencing suite or pidoco°, a wireframe software used for rapid software prototyping and user interface design, which even permits synchronous remote usability testing. Many of these applications mainly work online and are offered as software-as-a-service.

Conclusion: Where the Real-time Web is Going.

With more and more software applications operating through the cloud computing model and being operated through web browsers, the web of the future (secure and adequate internet connection permitting) will be an even more virtual construct, having more in common with outsourcing than inside contracting. It will be the basis for real-time applications and real-time collaboration – which can be considered a combination of real-time communication and real-time editing. Services such as Mashpedia and Kosmix aggregate your search input with content from wikipedia, YouTube, Flickr, and other sources, as well as live feeds from websites such as Twitter to effectively usher in an era of the real-time encyclopedia. And there are many more examples. Morgan Stanley recently released a report showing that the mobile internet is expected to surpass fixed internet within the next decade, allowing for even more immediate exchange of information, whether at home, at work, or on the go. The trend is going toward real-time interaction in all areas of our lives. The future of the real-time web is in fact happening right now!

Key Benefits of Storyboarding

Storyboarding is useful for outlining, critically reviewing and optimizing the structure of a website and its interface design. It helps gain a good understanding of users’ requirements regarding a website’s interface design and structure and is a helpful communication tool to explore the tasks that need to be performed on a website or the context in which it will be used. Storyboarding is ideally pursued before the development process begins. When creating a storyboard, one should keep in mind these critical usability questions:

1.    Who are the visitors of the website? What is their background?

2.    What do they want to know? What do they need to know?

3.    How do visitors want to use the website? What tasks do they want to perform?

4.    How can I make navigating the website easy and simultaneously interesting for visitors?

Keeping these questions in mind when planning a website it is much easier to increase usage efficiency and marketability of a website, prevent costly development errors due to gaps in the requirements analysis, and ensure a great user experience. Creating websites that are well planned with user friendly interfaces will be more profitable for your project.

Through prefab website elements (e.g. radio buttons, links, navigation items, controls etc.) GUI designers can create clickable and animated web or software interfaces in no time. Without any programming skills, interface designers can focus on the web concept and use cases, site structures and the overall layout of the site, instead of getting lost in details that will later be overhauled anyway.

Our conclusion of Rapid Digital Prototyping: It’s got the look and feel of Rapid Paper Prototyping, but adds interactivity (making wireframes clickable) and enhances developing speed through re-usable elements and layers. Many (real-time) collaboration features enable interface designers to new ways to work with much better time allocation, leaving more time for the creative process that really counts.

Now, where we have illuminated the hygiene factors, let’s move on to the higher level: the user experience. The difference between good usability and a real user experience, one can say is like the difference between just liking it and getting people to talk about it!

Serving users well and delivering everything that they expect is usability – a great user experience however is, when your site over-delivers exceeding expectations in some key areas. To create a great user experience, it is important to find out, what your users really want and expect. This can be done by user surveys and other (qualitative) studies. When you are clear about that, make sure, all hygiene factors are implemented and in place. Now it’s time to show your creativity and define areas in which you can and want to exceed expectations.

I suggest to either choose areas with low user expectations, since those are the low hanging fruits where it’s easy to over-deliver or issues that are the deal breakers where it is really important (and worth it) to put some more effort in to create something really impressive for your users.

But when creating real user experiences, do not make the mistake to just focus on your website! User experience has got to do with every point of communication over all the different media and channels (product, website, support etc.) between you and your users. It is like a web analytics system which only shows its real value, when the loop is closed and you can track users from the

Coming from a web design background we all know that usability is an important factor for the user adoption of a website or web application. But I think, these issues should nowadays be rather hygiene factors and good businesses should focus on the overall user experience, since this is what gets people talking and what multiplies success. But let’s take a look at the usability first.

Components of Designing Usability

Usability Design spans several dimensions we want browse though briefly, which are: taxonomy, interaction design, visual design, user feedback and content.

Taxonomy: focuses on the consistent classification of content, navigation and user orientation. Does the user know where she is at all times? Does she have ways to navigate to different areas of the website and is it clear by which clicks the user can complete a task (e.g. find something)?

Interaction Design: takes care of a consistent use of UI patterns and site components and aims to minimize the learning curve and to increase accuracy and efficiency of a task. Good interaction design ensures an always comprehensible user interaction and reduces frustration on the side of the user.

Visual Design: is aimed at optimizing the visual communication between user and website (or website’s content). Visual design communicates the underlying site’s structure to the user, pointing out relevant information or interaction artifacts at the appropriate time in the process. On a more general basis this manifests in graphic design standards (aka. style guides) and branding guidelines for a website.

Content: reminds you that even if you have perfect navigation and high usability, it all doesn’t help, when there is no relevant content. And relevant means a) there is everything, users want (including help sections and support pages) and b) that the provided content does match the expectations and is helpful.

In a heuristic evaluation, experts are sometimes ‘overly critical’ and provide only feedback on the problematic aspects of the interface, as this usability method really focuses on mistakes and not on overall feedback (positive and negative).

Although experienced in the field of (interface) design, your ‘experts’ need to have at least some experience with heuristic evaluation and must consider things like having the appropriate target audience in mind when judging the design of your site or interface.

And, of course, this is a purely qualitative usability method and can only provide a guide line based on usability best practices but does not substitute (rather complement) quantitative user tracking when the project is finally in use.

Conclusion about the Usability Method Heuristic Evaluation

Heuristic evaluations are the perfect usability method for testing and reviewing design concepts in a very early stage of a project (e.g. on a wireframe basis). Thus the feedback comes at the right time (before detailed design or even programming has started), still being possible to be considered in the next design phase. And with a heuristic evaluation you collect a lot of helpful insights to create customer centric design with rather limited effort.

Readings and Recommendations

To perfectly enable heuristic evaluations in an early stage of your project, interfaces should be sketched with a wireframing tool. Some of them even have the technical solution integrated to conduct heuristic evaluations remote via internet. Just google for things like “usability wireframe tool” .

For the usability method ‘heuristic evaluation’ a few usability experts gather around an interface prototype or website and evaluate whether each page and control follows established usability guidelines or usability patterns. Compared to the usability method ‘expert review’, where the expert’s feedback is rather open, in a heuristic evaluation the usability check is based on a list of established usability design patterns (aka. heuristics).

How to conduct a Heuristic Evaluation

In a heuristic evaluation, usually around 3 usability experts, which are in the best case specialists from the field of human computer interaction (HCI), but in the more common case fellow designer with an avocation in usability and user centered design, judge all elements on a website/interface, the structure and workflows, write down notes and prioritize them by impact on the overall user experience. The result is a usability report that presents an actionable check list of aspects to be solved by severity – sometimes even altered by alternative design solutions.

Advantages of a Heuristic Evaluation compared to other Usability Methods

If you are a web designer or information architect, you will probably know your peers and can easily gather 3 friends to review your site in a heuristic evaluation, checking with the latest usability patterns. This makes it rather cost effective, since you can in turn provide feedback in a heuristic evaluation for their screen designs.

As there is no installation or tech setup required, it is easy to implement too and a heuristic evaluation can be obtained early on in the design and planning process. Applying heuristic evaluations and reviewing conformity to established guidelines in the early stage of prototyping keeps your project within budget and avoids re-designing of already detailed screenshots or even re-programming of code.

With such a heuristic evaluation, studies have shown that around 90% of all usability bugs on a website can be traced.