News from the Google Labs: What’s above “the fold”
Have you ever wondered what the majority of people (okay, the majority of Google users) see of your website? If you have no complex tracking in place or want to make decisions on the basis of a really statistical significant number of users, Google has launched a new Labs application for you: Browser Size.
On browsersize.googlelabs.com, you can just add a URL (any URL) and let Google show you what of the site’s content can be seen by what percentage of users (depending on their browser size).
As we all know, the browser size is reduced by tool bars and other browser plugins – so your web tracking does not necessarily tell you the true screen resolution. With Google’s Browser Size instead, you see much clearer. For instance you can see that around 90% of the users surf with a visible browser resolution of 975 x 510. That’s neat and has, of course, implications on where to place what kind of content on your site.
So what do we do with this information about the fold?
An answer to that might be found in Milissa Tarquini’s (boxesandarrows) article “Blasting the Myth of the Fold”. There she proclaims to stop worrying about the fold at all, since when giving enough clues that more compelling content in following when you scroll down (which is much better than clicking), users will do so! But with Google Browser Size you now know where the fold is and where you really should place your clues (e.g. cut-off pictures) for more relevant content!
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