Digital content is the way of the future for marketing and advertising companies – Part 2
The implications for UX and usability design
If the media and advertising industry is digitalizing itself then obviously interface design concepts like usability, user experience design etc. will play a central role in the implementation of new digital business practices. Companies will need online advertising and commerce to be as efficient as possible while maintaining an element of authenticity and desirability known from the traditional print environment. Thus, the market for those specializing in UX and usability design will be wide open and full of opportunity. This will likely lead to innovations in the UX and usability design fields as the cutthroat world of digital business will force designers to gain the competitive edge not just in creativity and productivity as usual, but also in measurable impact, such as online conversion rates. Hence one may well argue that a growing digital media industry could mean a creative renaissance for the usability and UX industry as well.
September 13, 2010 No Comments
